Working with a San Francisco-based shuttle service company, Ford recently developed an integrated transportation solution. One of the major issues drivers face today in urban environments is traffic congestion. In order to combat this, Ford Smart Mobility is expanding its services to provide bike-sharing and shuttle systems.
Certainly, Ford’s focus is the automotive industry; however, the brand is seeking to reduce congestion and pollution in densely populated areas. That’s why the brand has developed the Ford GoBike network, as well as a point-to-point shuttle system. According to Ford, these solutions are meant to complement mass transit by filling some of the gaps between taxis, buses, and subways.
“Cities globally are dealing with increased congestion, a growing middle class and environmental issues – all of which can be alleviated by developing mobility solutions fine-tuned to the unique challenges of each location,” said Jim Hackett, chairman of Ford Smart Mobility LLC. “[B]y expanding our business model to include new forms of transportation – from bikes to dynamic shuttles and more – we are introducing new customers to Ford.”
You can take a dynamic shuttle system—which is on-demand and easy to use—in order to get from point A to point B faster than most public transit. Plus, it’s more affordable than virtually all public transportation networks in the US and EU. Ford also has a GoBike program which lets you share bikes across the Bay Area. The brand is hoping to extend this idea to most major cities in the US by 2018, but for now it’s managed to get 7,000 bikes on the roads instead of cars. Using mobile services, you can register, find a bike near you, and be on your way.
Driving is one of the leading causes of fatalities and injuries for most young people. That’s why it’s important to teach traffic safety tips to children and young adults, and it’s also a good idea to remind yourself of the basics as an adult. Read on to see some traffic safety tips everyone should follow.
For young children, try teaching the basics of pedestrian safety. Children should understand that traffic can hurt them, that it is very dangerous (try not to scare them, however). Teach them to look left, right, then left again when crossing to instill good habits, and make sure they always cross with an adult (if under 10 years old). Children should know to cross only at crosswalks, and to make eye contact with drivers to ensure they are seen. Most importantly, set good examples by following these rules yourself.
For teen drivers, there are a different range of things to think about. Traffic fatalities have risen significantly in the past few years, according to the NHTSA (National Highway Traffic Safety Administration). Sit down with your teens to develop a list of limitations and rules. Working collaboratively can help them to feel more invested, and it also clearly establishes rules without sounding authoritarian. Focus on the following:
- Cell phones
- Passenger distractions
Finally, consider safety tips yourself. For adults, texting is often a major issue—don’t set bad examples for others. Also, be sure to remain calm behind the wheel, as road rage can lead to speeding, distracted thoughts, and worse. Always look twice at intersections, as our brains often fail to account for bikes and motorcycles. Last but not least, stay up to date on the latest traffic laws (cell phone rules, for example).
Safe driving from Olathe Ford!