Working with a San Francisco-based shuttle service company, Ford recently developed an integrated transportation solution. One of the major issues drivers face today in urban environments is traffic congestion. In order to combat this, Ford Smart Mobility is expanding its services to provide bike-sharing and shuttle systems.
Certainly, Ford’s focus is the automotive industry; however, the brand is seeking to reduce congestion and pollution in densely populated areas. That’s why the brand has developed the Ford GoBike network, as well as a point-to-point shuttle system. According to Ford, these solutions are meant to complement mass transit by filling some of the gaps between taxis, buses, and subways.
“Cities globally are dealing with increased congestion, a growing middle class and environmental issues – all of which can be alleviated by developing mobility solutions fine-tuned to the unique challenges of each location,” said Jim Hackett, chairman of Ford Smart Mobility LLC. “[B]y expanding our business model to include new forms of transportation – from bikes to dynamic shuttles and more – we are introducing new customers to Ford.”
You can take a dynamic shuttle system—which is on-demand and easy to use—in order to get from point A to point B faster than most public transit. Plus, it’s more affordable than virtually all public transportation networks in the US and EU. Ford also has a GoBike program which lets you share bikes across the Bay Area. The brand is hoping to extend this idea to most major cities in the US by 2018, but for now it’s managed to get 7,000 bikes on the roads instead of cars. Using mobile services, you can register, find a bike near you, and be on your way.